KOWALSKIS
Packaging Design of Signature line products (“CHEF’S KISS”) Breaking it down: Design of Private label Program, Cookbook Design and in store signage including food, drink and gift items for Kowalski's Markets (Grocery, Frozen, Bakery, Deli, Meat, Produce and Gift department items) Are you from Minnesota/Western Wisconsin? Then maybe you’ve grabbed a few grocery items at a Kowalski’s Markets. If you’ve never been...you need to get in there! It’s the closest experience you can get to strolling an Italian market whilst in the snowy, bitter cold of the Midwest. I have been working together with these awesome food extrodinares for many years (actually started out in their deli as a highschooler slinging potato salad). Anyway, way back in 2010 they asked me to develop their “Signature” (private label) packaging to give them a consistant, joyful and and timeless look and feel to their packaging and point of sale singage. The idea was to create a simple design feel that would work between all products and departments while staying on track with their classic branding standards while still giving each item it’s own unique visual personality. We did this through the use of type, color and icons. With type differentiation we personalized each typeface to mirror the “personality” of each food product or gift item. Using color we could sub differentiate flavors and styles of each product based on it’s individual profile. Thus giving each item a nice visual pop off of the shelf.
AQUA
BOUND
Rebranding and Marketing tools (PERSONIFYING MIDWESTERN INTEGRITY) Breaking it down: Brand Refresh/Logo Design, Marketing Assets, Photography, Apparel Design, Paddle Design Oh, just another project with the world's largest manufacturers of canoe and kayak paddles straight out of Osceola, WI. The Aquabound team came to me for help with a brand refresh that would embody the 30 year history of amazing quality products that are literally handbuilt to spread joy to paddlers all across the world. We kept the spirit of the original logo alive through fresh new typeography and icon that has flow and fun to be implemented across the product line. Along with this came some new paddle design work, catalogs, apparel design and photography to get them off to another 30 years plus! It was a real joy to work with such a fun group of folks who shares the love of the outdoors!
HOP & BARREL
BEER Website and BEER Packaging Design ETC (BREW LA LA) Breaking it down: Website creation/management, Silly Illustration, Packaging Design, Social Media, Print Marketing, Beer Tasting. Hop and Barrel is a staple community brew house in the heart of beautiful river town of Hudson WI. Working with this group was mind blowingly fun. Dreaming up characters based on beer flavor profiles was a dream (the best Willy Wonka fever dream but with beer instead of candy).
MIU
HAIR
Packaging and Brand Management (REVEAL A BOLD NEW LOOK) From scratch, Logo/Branding, Website Design/Mgmt, Business Cards, Marketing, Materials Stillwater based stylist, Jillian, loves a minimalist edited site. Simple and focused on photography that showcases stunning hair. Images change out often to freshen up the site and get with the newest trends.
LUMINARA
Brand Mgmt, Packaging, Point of purchase Design (BEAUTY OF REAL CANDLES WITHOUT THE RISK) Breaking it down: Managment of Brand, Packaging Design, Point of Purchase Design, Technical Guide Design, 3D Design, Marketing Tool Design, and Advertising Another MN company who brings elegance and safety to the world of decor. Working with Luminara was an opportunity to be super creative in many of the 5 senses from product development, finishes, style, color and scent and all the way down the line to packaging, technical guides and end cap design. I hand built all of my packaging displays for packaging, shippers and POP signage for end caps to beautifuly showcase working product in store and for sales meetings.
HERONMARK
North Carolina Tattoo shop Web, Print, Social (BEAUTY, ART & CONSCIOUSNESS) Breaking it down: Design of Branding/Logo Design, Website Creation/Design, Apparel Design, Business Cards, ALL OF IT : )
ELEMENTELECTRONICS
Packaging and Brand Management (ENTERTAINMENT, VISION, VALUES) Breaking it down: A little of everything here. Packaging Design, Quicks Start Guides, Style Guide, and Marketing, Materials (For retail LCD TVs, monitors and speakers) Element Electronics, another Minnesota based company who in 2014 became the only major TV company to assemble in the USA. How cool is that?! They came to me with a need for, well, everything really! We began with branding and getting their assets in order and organized with a style guide. Packaging design revolved around the product itself. Entertainment products with high quality, simplicity, and afordablility in mind. Keeping a simple blue gradient background that felt solid and reliable backdrop for the tvs to pop off against. The true blue gradient would give a sense of depth and foundation. I also was asked to design a badge to add to the packaging that showcased how proud Element was to bring TV assembly and job creation to the US. A ROKU partnership was also included into the list of our projects. I worked closely with the ROKU team to collect all assets and to design a box that would show as a colaboration between the two brands to create the Element Smart 4K LED TV. This included adding icons, choosing and adding screen images showcased recent trending ROKU shows and movies. Included in this was a manual and quickstart guide design that coincided with the packaging design.
